Simple pricing that grows with you
Every Retriever Score™ plan starts with a 14-day free trial. No credit card required, no long-term contracts - just a flat monthly price with volume discounts as you add locations.
Compare plans
Core
$99 /mo
Volume discounts start at 2 locations
The full intelligence stack for your business.
Start Free TrialGrowth
Most popular$149 /mo
Volume discounts start at 2 locations
Deeper coverage and a faster pulse for growing operators.
Start Free Trial- Everything in Core
- Track 2 business categories (vs. 1 in Core)
- We track your 50 highest-value keywords - double the Core set
- Watch your 10 nearest competitors (vs. 5 in Core)
- Local map heatmap for 10 search terms (vs. 5 in Core)
- Daily Google Business Profile monitoring; posts every two weeks
- AI search visibility checks every two weeks
- Competitor ad tracking refreshed every two weeks
- 2,500-page technical SEO crawl (every 2 months) and 5,000 backlinks (refreshed monthly)
- A full year of score history
Pro
$199 /mo
Volume discounts start at 2 locations
Maximum depth for competitive operators.
Start Free Trial- Everything in Growth
- Track 3 business categories
- We track your top 100 keywords - the deepest curated set for contested markets
- Monitor 25 competitors for a complete competitive picture
- Local map heatmap for 20 search terms
- Weekly competitor ad tracking - the fastest read on who is bidding against you
- 5,000-page technical SEO crawl and 10,000 backlinks
- Two years of score history
Full plan comparison
| Core | Growth | Pro | |
|---|---|---|---|
| Locations included | Up to 100 with volume discounts | Up to 100 with volume discounts | Up to 100 with volume discounts |
| Business categories tracked | 1 | 2 | 3 |
| Keywords tracked | 25 per location | 50 per location | 100 per location |
| Map pack heatmap refresh | Every 2 months | Monthly | Monthly |
| Service area mapping | Yearly | Yearly | Yearly |
| Heatmap search terms | 5 | 10 | 20 |
| Google review monitoring | Weekly | Every 3 days | Daily |
| Search ranking checks | Monthly | Monthly | Monthly |
| Keyword discovery refresh | Quarterly | Quarterly | Quarterly |
| Google Ads + paid-search tracking | Monthly | Every 2 weeks | Weekly |
| Competitor discovery + keyword gap | Quarterly | Every 2 months | Monthly |
| Business profile audit | Weekly | Daily | Daily |
| Profile posts tracking | Monthly | Every 2 weeks | Weekly |
| Page speed checks (Core Web Vitals) | Monthly | Monthly | Every 2 weeks |
| SSL certificate checks | Monthly | Monthly | Monthly |
| Domain registration checks | Monthly | Monthly | Monthly |
| Homepage content scan | Monthly | Every 2 weeks | Weekly |
| Technical SEO audit | Quarterly | Every 2 months | Monthly |
| Technical SEO crawl depth | 500 pages | 2,500 pages | 5,000 pages |
| AI Overview visibility checks | 30 days | 14 days | 7 days |
| AI assistant visibility checks | 30 days | 14 days | 7 days |
| Backlink profile refresh | Every 2 months | Monthly | Monthly |
| Backlinks tracked | 2,500 | 5,000 | 10,000 |
| Real-time critical alerts | Included | Included | Included |
| Weekly intelligence digest | Included | Included | Included |
Volume discounts are built in. Every location bills at the same per-location rate, and the rate drops as you grow - your first location included. On Core, 2 locations are $80/mo per location, and the rate slides to $50/mo per location at 100 locations (exactly $ 5,000/mo). For example, 10 locations on Core run 10 x $76 = $ 760/mo. Over 100 locations? Contact us for enterprise pricing.
Pricing FAQ
Every plan starts with a 14-day free trial, and we never ask for a credit card up front. You get full access from day one. If Retriever Score is not a fit, simply walk away - there is nothing to cancel and nothing to refund.
Near the end of your trial we remind you and ask whether you want to continue. To keep your monitoring running, pick a plan and add a payment method. If you do nothing, monitoring pauses and you are never charged - your scores and history are saved in case you come back.
A location is one physical place of business (or one service-area hub) with its own local search footprint. Each location gets its own keyword tracking, local map heatmap, review monitoring, and scores. If you run one shop, you need one location.
Every location on your subscription bills at the same per-location rate, and that rate drops as you add locations - your first location included. On Core, a single location is $99/mo, 2 locations are $80/mo per location, and the rate keeps sliding until it reaches $50/mo per location at 100 locations - exactly $5,000/mo. Use the locations slider above to see your exact price.
Annual plans cost 10x the monthly price for 12 months of service, so you get 2 months free. The same discount applies to additional locations. You are billed once per year up front, and you can switch between monthly and annual billing at any time.
Yes. There are no long-term contracts and no cancellation fees. Cancel in a couple of clicks from your account settings, and your plan stays active through the end of the billing period you already paid for.
Just your website address (or your Facebook page if you do not have a website) and your headquarters zip code. No business name, no Google Business Profile connection, and no access to any of your accounts - Retriever Score works entirely from public data.
Google reviews. For local businesses, Google is where the vast majority of customers read and leave reviews, and your Google reviews directly influence your map pack rankings. We check your Google reviews on a regular cadence - weekly on Core, every three days on Growth, and daily on Pro - and flag new low ratings so you can respond fast.
Every plan includes all nine Retriever Score modules. The difference is depth and speed: Growth and Pro check more things, more often - daily business profile snapshots, weekly AI visibility checks, more frequent Google Ads checks, larger technical SEO crawls, and more backlinks and heatmap search terms. The comparison table above shows every cadence and limit side by side.
Self-serve plans cover up to 100 locations. If you operate more than 100, contact us and we will put together enterprise pricing and onboarding for your whole footprint.
Start with your score. Keep it climbing.
Get your Retriever Score within 24 hours of sign-up and your first weekly priorities this week. Free for 14 days. No credit card required.
Start Free Trial